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EVENT — Essential free Online Content Marketing webcasts

0 comments By Andy Soloman Filed in Uncategorized, events, media, social media, social networks Tagged with , , , , , , , , , , , January 13th, 2010 @ 11:23 am

Media and digital convergence offers myriad options and opportunities. Fine, if you know what you’re talking about that is. But for many, the emerging digital landscape is confusing. Those nice chaps at Those in Media have put together a programme of free webcasts and discussions on 20 January to help you all get the most out of your content.

Topics covered include tracking content ROI, publishing as the future of marketing, reading “digital body language” and managing content to avoid information overload.

These pages have previously mentioned another Those in Media initiative — the plans to host Mediastock in Europe in the summer. Sadly, as Brent Willen says, it was just too ambitious. So that idea is on hold, but other ideas including the webcasts and a tie up with AuthorsGlobe to produce Online Executive Education Sessions, with the first due on 4 February.

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VIDEO — Socialnomics presents compelling evidence of the power of Social Media

1 comment By Andy Soloman Filed in Uncategorized, media, online revenue, social media, social networks, video Tagged with , , , , , , November 18th, 2009 @ 11:48 am

If you needed any convincing, this latest video “Social Media ROI: Socialnomics” by Socialnomics author Erik Qualman paints a convincing case. Memo to all companies and businesses everywhere: Ignore at your peril.

As Qualman says on his Socialnomics – Social Media Blog:

This article and video have been put together with the hopes of it being a viable tool for those with a vision to get those seated in the back row to stand up and see the social media light.

The latest offering is packed full of bold stats, so I’d advise some degree of caution in blindly accepting the detail. However, what cannot be disputed is social media isn’t just flexing its muscles, it is fast becoming the most powerful technological revolution to sweep the globe. It is critical for the power of the social media discontinuity to be fully understood. Those that do will prosper.

The video follows on from Qualman’s hugely successful YouTube video from a few months ago called “Socialnomics: Social Media Revolution” which has over million views.

If you haven’t seen it (and it is essential viewing), you can find the original within my posting “What Grandma didn’t say: Social Media is here to stay” or here is the alternative shorter version:

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Groan and the world groans with you as you auto-tweet your weight

0 comments By Andy Soloman Filed in Uncategorized, social media, social networks, twitter Tagged with , , , , November 11th, 2009 @ 12:32 pm
Twitter how fat you are
Twitter how fat you are

Sometimes there is just too much information. I’m not talking about too much information and the challenge to filter, sift and consume, but about too much information, ie that information that we really do not need (or want) to know.Click here to find out more!

French company Withings, not satisfied with a WiFi-enabled bathroom scale that enables the weight-obsessed to pipe all body fat details to their PC, is now extended the machine’s capabilities to Twitter with auto-tweets going out once you step on the “WiFi Body Scale”.

Yes, in a bid to add real gravitas (gravity?) to the bugeoning online convesation, Withings weighers can now Twitter their intimate body details (thanks to Jennifer Van Grove at Mashable).

As French entrepreneur Loic says in the following clip

Maybe two or three years ago, when we said we were getting fat we should have a WiFi scale that would post to the internet so that it uses social pressure from our friends if we get fat.

Urghh. I’m sure there must be a better use of this social networking lark?

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LinkedIn & Twitter go a “Twitter #In” to enable cross posting

2 comments By Andy Soloman Filed in Uncategorized, blogging, media, partnerships, social media, social networks, twitter Tagged with , , , , November 10th, 2009 @ 10:05 am

Professional networking site LinkedIn and micro-blogging service Twitter have joined forces to enable cross posting of LinkedIn status updates or Tweets to ensure they reach the widest possible audience. The service is not yet available to all LinkedIn users (myself included) but is promised to be rolled out over the next few days.

Twitter co-founder Biz Stone and LinkedIn co-founder Reid Hoffman can be seen talking about “Twitter #In” here.

Allen Blue on the LinkedIn blog says:

The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.

On Twitter, LinkedIn users will have the option of making all or selected Tweets available to their professional network. Certainly useful when it comes to filtering out the personal and focussing in on the purely professional personna projected through LinkedIn.

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Trendsmap — Fantastic tool to track real-time Twitter conversations worldwide

1 comment By Andy Soloman Filed in Uncategorized, news, social media, social networks, twitter Tagged with , , , , , , October 28th, 2009 @ 9:47 am

Want to know what people are saying on Twitter around the world, or even in your local town? Trendsmap offers a really simple and intuitive (yet effective) interface where trending topics are overlaid across Google maps to give you the ability to zoom in and track tweets as they happen. Brilliant. Love it.

Trendsmap has been created by Stateless Systems, a web startup based in Melbourne, Australia and they say it was created by their software engineers benefiting from Twitter’s open data policy, Google Maps and What the Trend, which offers Twitter trends and user generated content explaining why they are happening.

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Facebook and MySpace say they’re talking about sharing content

0 comments By Andy Soloman Filed in Uncategorized, online revenue, partnerships, social media, social networks Tagged with , , , , , , , October 27th, 2009 @ 10:04 am

'Facebook I Facebook' - www_facebook_com_facebook_ref=pf

'MySpace UK' - www_myspace_comFrom a report by Emma Barnett in The Telegraph today, Facebook and MySpace have confirmed they are in talks about sharing content across the two sites.

Sheryl Sandberg, Facebook‘s chief operating officer, was quoted as saying the deal could see MySpace music and video being shared via Facebook’s Connect platform that allows users to log into third party sites using their Facebook ID.

Sandberg, Facebook’s chief operating officer, told The Telegraph:

Facebook is focussing on building the best technology which helps people share content, while at MySpace they are focussing on more a content-led strategy. We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users.

The two companies share some common ancestry with MySpace Chief Executive Owen Van Natta having previously worked as Facebook’s chief revenue officer.

Van Natta said partnerships were a core part of MySpace strategy and he saw clear synergies between the two giants of the social networking world.

Facebook is about core communications with your friendship network, whereas MySpace is about congregating around popular content with people who share your interests.

Van Natta recently said that he no longer considers Facebook as competition and with MySpace pushing to offer more content, particularly music, a tie up between the two companies looks increasingly beneficial to both.  MySpace has around 100 million unique users but has had an increasingly tougher time growing of late, while Facebook has continued with its relentless rise and rise and now counts 300 million unique users or so.

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