Category video

VIDEO — Socialnomics presents compelling evidence of the power of Social Media

If you needed any convincing, this latest video “Social Media ROI: Socialnomics” by Socialnomics author Erik Qualman paints a convincing case. Memo to all companies and businesses everywhere: Ignore at your peril.

As Qualman says on his Socialnomics – Social Media Blog:

This article and video have been put together with the hopes of it being a viable tool for those with a vision to get those seated in the back row to stand up and see the social media light.

The latest offering is packed full of bold stats, so I’d advise some degree of caution in blindly accepting the detail. However, what cannot be disputed is social media isn’t just flexing its muscles, it is fast becoming the most powerful technological revolution to sweep the globe. It is critical for the power of the social media discontinuity to be fully understood. Those that do will prosper.

The video follows on from Qualman’s hugely successful YouTube video from a few months ago called “Socialnomics: Social Media Revolution” which has over million views.

If you haven’t seen it (and it is essential viewing), you can find the original within my posting “What Grandma didn’t say: Social Media is here to stay” or here is the alternative shorter version:

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VIDEO – Old and new media lock horns to generate fascinating discussion on the future of news

Keynote discussion of the week where the future of news media was chewed over at the Monaco Media Forum 2009 by Mathias Dopfner, CEO of Axel Springer, and Arianna Huffington of Huffington Post fame. Conversation is hosted by Christine Ockrent, CEO of France 24.

The resulting video is a fantastic exploration of the tensions between the old and new schools of journalism, commercial pressures and just what the future may (or may not) hold.

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The Economics of Abundance – Where’s the money in a freemium world?

Short and pithy, but highly relevant video. Where’s the money in a freemium world? Useful introduction to the “Economics of Abundance” from Mike Masnick and the Techdirt team that promises to be the first in a series of three short films. Following on from my post yesterday about UK newspapers targeting aggregators such as NewsNow in bid to secure or protect traditional reader revenues, this is not only the future, it is now. Painful to some maybe, but ignore at your peril.

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Google pushes Gone Google campaign to hit Microsoft

Google has launched the next phase of its “Gone Google” ad campaign in the UK and five other territories as part of its bid to grab business away from Microsoft.

More can be read about this on paidContent:UK

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MaYoMo video-centric citizen journalist network goes live

MaYoMo (Map Your Moments, www.mayomo.com) is a new Web 2.0 service that simply offers users the chance to ask “what’s happening, where and when” with the idea of empowering user generated content to lead the news agenda. It aims to deliver a “socially-connected, real-time platform for global news reporting — and conversation about that news.”

Beyond the usual web video fare of YouTube type clips of a French youth doing a flip over a railway line, and some nice photos of the Maldives, the site does veer more into news and offers a clear personal perspective. The protests against a trade agreement between Armenia and Turkey take news down to a local level, while users are encouraged to request news from specific places or on particular topics.

MaYoMo aims to offer breaking news on demand from citizen journalist around the world

MaYoMo aims to offer breaking news on demand from citizen journalists around the world

Hristo Alexiev, CEO and cofounder of MaYoMo, was quoted in a press release saying:

A key difference with our model is that we attract content from both young, aspiring journalists, as well as experienced independent journalists and bloggers.

The site claims that from “Alpha” and “Beta” launches over the last year it has gained users in 120 countries that have posted 57,000 news articles.

But it’s still early days. Despite @MaYoMo pouring out over 3,000 tweets since July, it still only has 340 followers, while on Facebook it counts just 146 fans.

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Global Journalism and New Media

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