Oh dear, another week and another piece of research delivering much the same grim message. No surprises then when a sample of 2,ooo UK respondents overwhelming gave a thumbs down to paying for nearly all forms of online content including news and sports coverage.
- Who will pay for news & views? Not the readers, it would appear (via MediaWeek)
The study, by Lightspeed Research and commissioned by Global Web Index, gives traditional media executives yet more food for thought.
Aside from the 91% saying they would never pay for news the survey also hammered a nail into the coffin of those that thought deeper, richer content would have people reaching for their wallets with 90% saying “forget it” to paid-for analysis.
The findings will only serve to up the pressure on traditional publishers looking to redefine business models for the online world.
The issues here are controversial. Murdoch is looking to charge for access to some of his newspapers and TV channels, while other British newspapers are believed to have been putting pressure on news aggregators in a bid to grab revenues via the third economy — those that simply point the way to content provided by others.
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