UK national daily The Guardian has opened its call for entries for its third annual MediaGuardian Innovation Awards, or Megas as they are modestly known.
The awards aim to recognise the best in innovation at a time when the media industry is experiencing dramatic shifts in reader or consumer behaviour and the emergence of radically different revenue and business models.
The Megas will reward innovation across 13 categories, with a top “MediaGuardian Innovator of the Year” award going to the person judged to have had the greatest impact on media innovation over the past year.
Full list of categories (and links to the details):
- Launch – The most innovative launch
- PR – The most innovative buzz creation
- Advertising – The most innovative advertising work
- Creative – The most creative, pioneering design work
- Technology – The creation or application of a new technology to make a real improvement in delivery rather than just as a gimmick
- Use of web platforms – The use of existing tools and data services to create new and exciting experiences for people on the Internet
- Applications – The most innovative apps
- Business model – An outstanding example of an innovative approach to charging (or not charging) for content
- Startup – The best new companies registered between December 2008 and December 2009 that demonstrate a truly innovative concept which has potential to shake up the media world.
- Community engagement – Companies which have extended their reach by creating a community to engage their audience
- Campaigning – The most innovative methods of galvanising public support for the greater good. Entries open to public or charity sector organisations
- Gadget – This category will reward phones, MP3 players, audio and reading devices which are innovative in their technology, design and usability.
- Independent media – open to non corporate sector companies or individuals which demonstrate the power to influence policy, push boundaries and make history rather than just reporting it
- MediaGuardian Innovator of the Year – The media figure judged to have had the greatest impact on innovation in the media in the past year
All work submitted must have appeared for the first time between 31 October 2008 and 5 December 2009. Entries must be submitted by 4 December and the winners will be announced at an awards ceremony in London in March 2010.
A full list of last year’s winners can be found here. Follow the awards on Twitter on @guardianmegas
[...] This post was mentioned on Twitter by Andy Soloman, Andy Soloman. Andy Soloman said: AWARDS- Megas -MediaGuardian Innovation Awards 2010 open for entries @guardianmegas #megas looking forward to this one http://bit.ly/4ghmCo [...]