Media and digital convergence offers myriad options and opportunities. Fine, if you know what you’re talking about that is. But for many, the emerging digital landscape is confusing. Those nice chaps at Those in Media have put together a programme of free webcasts and discussions on 20 January to help you all get the most out of your content.
Topics covered include tracking content ROI, publishing as the future of marketing, reading “digital body language” and managing content to avoid information overload.
These pages have previously mentioned another Those in Media initiative — the plans to host Mediastock in Europe in the summer. Sadly, as Brent Willen says, it was just too ambitious. So that idea is on hold, but other ideas including the webcasts and a tie up with AuthorsGlobe to produce Online Executive Education Sessions, with the first due on 4 February.
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