Associated Press supremo Tom Curley will likely have gagged on his breakfast this morning as he tried to digest the news that the struggling Chicago Tribune, Los Angeles Times and other Tribune Co newspapers planned to do an AP cold turkey for a week from 8 November as part of a test to see if all ties with the news agency can be severed next year.
Chicago Tribune columinist Phil Rosenthal, in his blog “Tower Ticker” on the newspaper’s website, says the trial, driven mainly by the need to cut costs, will see the publications use as little AP content as possible and comes
Some content Tribune Co papers get from the Associated Press, such as sports statistics, will still be published during the experiment. The company also said that if the AP is the only available source for a report considered vital, it will use that AP coverage. But the company wants to see to what kind of void the absence of AP stories and photos would have.
Rosenthal said the besides self-generated content, Tribune titles would look to sources such as Reuters, the
Washington Post, New York Times, Agence France Presse, CNN, Global Post, Bloomberg and McClatchy newspapers to fill the void left by AP.
US newspapers are having a tough time, w
ith the latest ABCs showing average circulation decline for the six months to 30 September of 10.6%. The Chicago Tribune saw its circulation dive 9.7% in the period, while the LA Times dropped 11%. Tribune Co filed for bankruptcy protection last December due to plummeting advertising revenues and massive debts of around $13 billion.
As they grapple with ways to retain readers, newspapers are looking to develop unique content, and shared wire copy available across numerous publications or websites is seen to do little to attract eyeballs.

AP is a not-for-profit cooperative with more than 4,000 employees working in more than 240 news bureaux worldwide. It is owned by its 1,500 US daily newspaper members that elect a board to direct the business.
An AP news story today headlined
“Tribune Co newspapers won’t use AP next week” said that at the AP annual meeting in April, about 180 newspapers had threatened to leave the news service, with many of them citing cost as the main reason.
“The Associated Press has been working with all members of the cooperative, including Tribune Co, to ensure that the AP news report retains its value to member newspapers and their readers,” AP spokesman Paul Colford was reported as saying in a statement.
AP has promised members rate reductions averaging around 20%, but with its content perceived to be increasingly less relevant and the costs for the service harder to sustain, many question what the future holds for the 163-year-old wire agency.
Curley has been aggressively fighting (alongside Rupert Murdoch) giant news search services such as Google and Microsoft saying hey should be made to pay for AP content. Curley says sites such as Google have reaped a fortune off AP articles, photos and video without paying fair compensation. Now his choices are getting further squeezed and the old agency, like so many of its traditional members, needs to find new types of revenue to replace existing and possibly diminishing streams.
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